Strategic advisory for the AI era
We help ambitious organisations rewire how they operate and how they earn.
Senior judgement. AI-native delivery. Measurable returns.
Background includes
88%
of organisations now use AI regularly in at least one business function.
≈6%
capture meaningful, enterprise-level impact on the bottom line.
Money in, no money out. Closing that gap is the work.
Source: McKinsey, The State of AI global survey, November 2025.
We work in four ways.
Three are how we work with clients; the fourth, Venture, is what we build ourselves. Not sure where to start? The Readiness Audit tells you what to fix first. Reach out, and let's start the conversation.
Readiness Audit
A diagnostic of your operational and commercial architecture. We map where you stand against the structural prerequisites for AI, identify what's costing you, and give you a prioritised path to fix it.
Project Builds
Implementations that follow the audit. Some fix what's broken: data, CRM, tracking, the commercial stack. Others deploy AI on top of foundations that are already sound.
Embedded Leadership
Senior operational and commercial leadership for a defined window or scope, covering a transition, an interim role, or board advisory. For those who need more than an external agency.
Venture
A separate studio inside the firm, where we build our own AI products, independent of client work and sometimes open to co-investors. It's how we stay builders, not just advisors.
Built for the ambitious organisation.
Typically Nordic scale-ups and mid-market companies that have started to invest in AI but aren't yet seeing the returns. You've probably made some moves already: a Copilot rollout, experiments with automation, maybe a designated AI function. You want someone who can tell you what to fix first, and help you prepare for what's coming next.
Four examples of problems we help fix.
Data foundations
A unified source of truth. Marketing, sales, and finance drawing from the same definitions, the same pipelines, the same numbers.
Agency relationships
Independent advice to get your agencies collaborating and coordinated. We define the goalposts and advise on how to reach them.
Operational processes
Decision rights redrawn. Approval chains shortened. Senior leaders released from the work the architecture should do for them.
AI readiness
The working practices and structure that turn AI from scattered pilots into operating capability. Fewer projects that stall, more that deliver.
Start a conversation.
Håvard Nyberg
Managing Director & Partner
Book a call with me. No pitch. Let's just talk about whether I can help.