I'm building the firm I think we need.
I want to run my own schedule, work from where I want, and keep few enough clients that each one gets real attention. Large consultancies, paradoxically, often make that harder than it should be. The firms that ask for dedication usually take your weekends and evenings to pay for it.
Flexibility is what makes the dedication possible. If nobody fills your week with internal work, the client gets the attention they're paying for. That's what I'm building, and I'd love it if you would consider joining.
What I'm building
A firm should make the work possible. This one gives you the name, the contracts, the method and the tools, and then gives you the room you need. The systems, agents and partners underneath carry the work that used to need a large team. What's left is yours: which clients you take, how hard you push, and how far you can reach.
Who this is for
Your judgement and your abilities matter more than the CV. I've met people ten years in who need a process to follow, and people two years in who mainly needed someone to give them room. I'm looking to work with the second kind. If you can hold a client relationship, think for yourself and finish things without being chased, the rest can be learned. The tools get more helpful every month.
If what you want is a defined role, a clear ladder and someone to tell you exactly what to produce, this isn't it. That's a fair thing to want, though, and there are many other good places to find it.
How it actually works
There are two ways in. You can run your own practice under the Nyberg name and keep your own clients, or you work alongside me on mine while you build towards your own. Either way, the aim is that you end up with a stake in the firm. Whether that's shares or a share of the profit is something we can agree on.
The firm owns the formal contract and carries the risk. You own the client relationship, and we define what that means before we disagree about it. The firm also carries the brand, the invoicing, the method and the AI underneath. Three things don't move: we price the output rather than the hours, we lower the price or refund it when the work isn't worth acting on, and what we build for a client belongs to the client.
As of September 2026, this is a firm of one. I find my own work, and you would too. Once a client hands us a problem to solve, in whatever form, we give it our all to find a good solution. This is how we succeed.
Write to me
No form, no application, no CV. Tell me what you'd want to build here, or what you think I've got wrong on this page. That's the whole process.